about the project
senbesta is a leading wholesaler of fabric and equipment within north america. they wanted to redesign their old website to showcase their fabrics and create an ecommerce-like atmosphere so users can learn about the products they carry.
making equipment look good
to modernize senbesta old website and create a better user experience, we surveyed about 20 current users to see where huge pain points were. the main issue was viewing the different fabrics. i created a design to showcase the fabrics in a grid format to mimic a shopping experience in the store, paired with a quick pop-up to give details of the product.