a new take on modern day clothing

new america brand is a clothing retailer fully based in the united states. at the start of this project, new america was rebranding their company, they wanted clothes that felt high-end and modern but attainable. to achieve this goal, we also needed a new website to fit their brand. i designed a website based heavily on visuals and videos to highlight the quality of their video with dark colors and white space to provide a modern, high-end feeling.

i started my design process with market and user research, looking at brands like, Zara, UNIQLO, vuoriclothing to understand works best with their target market. i designed mobile and web prototypes for using figma. see photo gallery above. after the framework for the website was created, i customized the front end. new america is currently working on their rebrand, and their site is not fully launched yet.