putting strength into people's step

step strong is a subsidiary company from a larger b2b supplement manufacturer. step strong's goal was to discover if there is a niche within the supplement market. they wanted to target working professionals between ages 30 - 70.

i started with market research and user behavior by conducting a/b testing on different ux elements and designs from their old website and used google analytics to measure user behavior. the goal was to create a one page site that funneled users to buy the product. we wanted to use light fun colors combined with active lifestyle pictures to target a younger demographic but easy to use for older users